Attractive packaging and bold use of logos leave no doubt as to the flavours that each is hoping to imitate. Yet of the two, the powerful salty yeast flavour of the Marmite brand appealed more than the slightly milder barley malt flavour of the Guinness crisps. The aroma on opening the packages was likewise more distinctive for Marmite than for Guinness. It was perhaps always rather over ambitious to try to replicate the flavour of the liquid contents of a glass, as against a solid breakfast spread. That having been said at only 70p for a 40g packet of Guinness flavour crisps they represent better value than their rivals at 85p for a 32.5g bag. The Guinness crisps appear slightly larger and are crisper, though the softer nature of the Marmite ones is perhaps more in keeping with the texture of the original product.
My enthusiasm for crisp tasting dates back to the mid 1950s and the arrival of the first ever flavoured crisps, ‘Oxo”. Controversy does surround which flavour was first, with some, claiming Walker’s Cheese and Onion of 1962 to hold this honour. That be it as it may the arrival of a new brand of yeasty flavoured crisps in Coddenham Food Store provides an exciting talking point in the village and will hopefully lead to more rival brands tempting our taste buds.
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